Module III
Digital Landscape Paris
This week we studied the Digital Landscape course with Professor Liz.
It was a very productive course, I learned new concepts and tools that will allow me to do most productive and collaborative my work.
The new concepts I learned were:
- Generation C
- Influencer marketing
- Social Media Optimization
I really liked the theme of influencer marketing, as we get to influence people, brands using social media.
It is very important to know how the technology is very important in the business world if we develop and use.
First day, July 15. GENERATION C
We learned about Generation C
- Characteristics: communication, collaborative work, creativity, share
- We did a presentation in Slideshare
- Post/embed on my blog
Tuesday 16, INFLUENCER MARKETING
1. Brain stretch
Collaboration (Virtual choir ted talk, fan cid-accidental influencer
2. We worked collaborative in Google Drive, made the Discussion Questions
Shareability, trust
Success collaboration:
- Communication
- Commitment
- Creativity
- Tech enabled
- Gen C mindset
- Leader
- Vision
- Structure
- Skills
- Agreements
- Organization
- Passion - shared global
- Music afinity
- Belong
Shareability MIM (Make It Meaninful), maximun shareable with tech
Value:
- Info
- entertainment
- Rewards
- Emotion
- Curators
Traditional vs Influencer
- Leader - provider
- Tech social - mobile
- Difficult - attract attention, Shareworthy
- Not in control
- Fashion: celebrity, trend, the mackers
It was very productive and interesting interview we did to Sebastian Felix, an entrepreneur with business vision that has its web site, we shared the success story of its web site, is an excellent example where it combines all generation C, influencer as marketing and use of social networks (social Media Optimization)
For more information about Sebastian´s web site click here
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