SMO (Social Media Optimization)

The SMO, "Social Media Optimization", is a new strategy that began with the web 2.0, part of the SMM (Social Media Marketing). Is the promotion of the sites of a brand through social media by sharing links. Thus, the relevance of websites will rise with inbound links and help naturally outrank them in search engines SERP. The goal is to win and get qualified traffic, and the final conversion dog company.